Make Sure Your Infographics Are Effective enough and reach the Intended Audience
There is no doubt infographics are the best means of pushing forward heaps of information in an easy-to-understand format. The reason being the fact that 90% of the information transmitted to the brain is visual and 40% of people respond better to visuals than just plain text. An infographic is 30 times more likely to be read than a blog article. This has led digital marketers to jump onto a bandwagon and the rate at which infographics are being generated and published on a daily basis lies on an exponential graph.
With the rise in the number of infographics on the web, it is but obvious that only the best few will get the exposure anticipated and most of them will miss out on their purposes. Infographics are effective, but only if certain additional steps are taken in order to reach the right set of audience. Here, I will talk about the 19 best methods you can use to promote your infographics.
Top 19 Ways to Promote Infographics:
- A Catchy Headline is a Must
“Don’t judge a book by its cover”, is more often said than followed. The cover is almost always the most attractive part of the book that drives you to buy it. Same goes for content in the digital media. You need a catchy headline for your blog articles, ad copies, marketing collaterals, and also for infographics. So create a headline that will drive interest towards the content of your infographics and then you can expect a large number of people actually wanting to read the information contained therein.
- Emphasize on Design
A proper design is one of the most crucial elements of an infographic. The key reason behind the success of many infographics is the fact that they are all created keeping standard design principles in mind. Keep the text limited, colour-scheme right, and the layout clean – and the infographic will be hugely popular with the online audience.
- Link Your Infographics to E-books
Infographics can be linked to free and paid e-books that you can publish as a standalone book on Kindle, or send out to your mailing list. Most of the e-book platforms support live links and this can be a great way to bring added traffic to your website while providing an information people will love to know.
- Share via E-mail Marketing
It is a profitable practice to keep sharing your newly published infographics with your subscribers. E-mail lists are powerful resources and it is a great idea to mail out the infographics as and when they are ready.
- Create a Video Out of the Infographics
The present digital era has also been seeing a rise in the number of individuals who consume video information in lieu of written content. Adding up your infographics to turn them into an informational video will serve as an added advantage for your overall strategy.
- Submit to Infographic and Image Directories:
Just like there are article and video publishing sites, there are also a number of infographic posting sites where they can be posted and will generate healthy visibility. Visual.ly, Daily Infographic, Cool Infographics, Reddit, and Flickr are some of the best in the league.
- Create Impressive Content around the Infographics
When someone looks at one of your infographics and finds the information useful, s/he tends to read more of the content that accompanies, for a better understanding of the topic or subject. For this reason, you should always try to host your infographics on your own site and provide additional content alongside that should be a detailed and explanatory version of the same. A good explanation drives the users to share the content in their networks, thus fetching you backlinks and traffic. Make sure it’s easy for others to embed your infographics on their own sites.
- Share on Social Media Sites
What a better platform to market your content than social media! A whopping 37% of the world population uses one or the other form of social media and this statistic speaks volumes with regard to their usage and importance. Facebook, Twitter, LinkedIn, Pinterest, etc. are the best of social media platforms that you can leverage to share your infographics and garner desired attention. Measures must also be put into place for the visitors to further share the infographics in their networks. For this, it is required to place social media sharing buttons strategically with the infographics. A series of shares and re-shares may be required before the results start impressing.
- Sponsor Your Infographics on Facebook
In addition to sharing your infographics on Facebook, you could also consider running paid ad campaigns and FB sponsored stories. It helps your infographics reach a wider audience at just a small cost and if tested and done properly, this can give a nice boost to your website visitors.
- Release Teasers and Repurposed Graphics
Infographics generally give away a lot of information and many of those don’t visually look good when the whole image is posted on social media sites. It is a good practice to select some of the best parts, the most appealing areas of the infographic, and use those as teasers on social media and article/image publishing sites so the visitors can come back to your site for more details and the complete picture.
- Crop Infographics in Multiple Sizes
One size doesn’t fit all!
A blog cover image has to be a particular size while an image in the blog needs to have a different size. An image to be posted on Facebook needs to have a different size in contrast to an image that will be posted on Instagram. The central idea – keep your infographics cropped and saved into various sizes in accordance with the requirements of the platforms they are supposed to be used on.
- Optimize the Landing Page
The landing page where an infographic is hosted has to be optimized for attractiveness, better visibility, and responsiveness so that visitors get to see the best possible version of the image on whatever devices they are using. It furthermore helps build and enhance your brand image.
- Optimize for SEO
Getting into the top listings in search engine results requires a lot of effort. For this, the basic thing to do is to make sure your infographics are well-optimized for SEO. Optimize the filename, alt text, and meta-description, and you are good to go!
- Translate the Infographics
If you want to attract a larger chunk of the global audience, translating the text in your infographics may prove to be a very effectual move in your endeavour. By translating your infographics in various regional, national, and international languages, you provide the whole world with the opportunity to consume your information in their own languages, often establishing an emotional connect and trust factor in your brand.
- Add a Touch of Seasonal Events and Holidays
Infographics can be made more appealing and engaging by adding in a touch of seasonal events and holidays. People tend to connect better with the infographics in this scenario and it’s also easy for you to edit them as per the events. This helps drive a lot more traffic to your site than it’s the case with just another infographics doing the rounds of the web.
- Engage in Guest Blogging
Guest blogging is a highly efficient method of reaching a relevant audience and expanding your reach to an added set of people. All you need to do is find websites/bloggers that accept guest posts and create informative content that revolves around your infographic (and uses it as an added piece of data). You can additionally partner with Webmasters to use your infographics in their content and ask them to link back to you.
- Send Out Press Releases
A press release can also be a great way to market your infographics to a large section of the audience. Just make sure the press release stays informational and doesn’t look like an advertisement; the infographics contained in the release should include relevant information.
- Take Part in Discussions/Q&A Forums
A lot of discussions are always on the go in the online world and there are numerous people looking out for information related to a certain topic or their area of interest. Try to find out such discussion forums that relate to the information contained in your infographics and engage on those discussion/Q&A forums, try to answer their queries, adding in your infographics and website links wherever possible.
- Connect with Influencers
Influencers are called so for a reason! The simplest of facts is that they are the experts in their fields and have the ability to influence the audience in a certain niche, thus driving their followers into following your brand. Influencers can be reached via Instagram, Facebook, YouTube, LinkedIn, websites, blogs, or various other platforms and you can ask them to use your infographics in their posts. You can always use their expertise to influence your target audience.
An infographic won’t market itself and get millions of visitors rushing to your website. You put in the best of your creative abilities in terms of designing, typography, and copywriting skills into crafting out a great infographic; it is often disheartening to see it sitting idle in one corner of your website. Take it out, introduce it to the world for it to know what a great piece of information you have, and in what a fantastic format! Take these 19 steps discussed above into account and I’m sure the hard work will pay off.