The world celebrates the eighth annual official social media day on June 30, 2017. So we take this day’s relevance to pitch our viewpoint on the intermittent connection between social media and technology small & medium businesses.
While the widespread network of social platform has been defined as computer-mediated technologies for quite some time now, there exists a group of social media experts that would like to preach otherwise. They would readily agree to the fact it is a psychological fix that is spun around basic human behavior, and is used to assess consumer trends. It has sprung from the sole motive of filling in the gap for lack of direct human-to-human contact, the case remaining the same for technology SMBs and their globally distributed customers.
Amidst this paradox of belief lies a common ground for both sides to settle upon—it is indeed a computer-mediated technology that enables its user to generate comprehensive feedback for everything that they pitch forward on social platforms. The fact that this feedback is visible to others on the same channel brings its own advantages and disadvantages for enterprises. But then, the latter is a situation when they fail to work upon the gaps which generated negative feedback in the first place. As of now, we shall only focus upon the favors that social media buzz can grant to a technology provider.
More than three-fourths of the world’s consumer population is internet-savvy. It is confusing that the so-called technology providers hesitate from taking their marketing activities online considering social media has been asserted as a technology with unprecedented impact in modern times (for most parts of the debate). We ask, why? That definitely leads to a round of rebuttal where the crowd gets forked again. Decision-makers would be glad to explain the “buts and ifs” associated with dedicating maximum portion of the marketing budgets on social media platforms.
At the same time, one would hear no denial to the argument that once the consumer is caught onto the hype of a product or a service, the sales virtues would never see the dusk. The scale of direct influence and engagement which can be created over online media remains, and might remain, to be unbeatable. An audience outreach at par with global leaders in their domain—is it not what every technology SMB out there seeks? Well, social media is the obvious strategy to not just gain global visibility, but to sustain a continuous engagement with the acquired audience.
Why are we being specific to the technology SMBs again, with technology being the stressed word here? Maybe because it is the segment that has sidelined a huge set of opportunities to prep customers for their services online, or maybe because they have not yet identified the relevance of social media to their benefit. Sumit Mutha explains here in detail.